Read over this list before attempting to inquire about a steel building. Go back to the list and see how many “pitches” were used on you. Each “pitch” is designed to get you to buy immediately. Every salesman knows that he has less chance of selling you if you hang up. You will find less pressure with a straight wall salesman than with a Quonset hut dealer. Here are some of the most popular pitches used to rush potential customers into buying:
- We have 10 buildings left on clearance and one of them happens to be the size you need.
- I have a model coming back from a trade show that you can have at a 50% discount.
- I can give you an additional 20% discount if you buy today.
- My boss would kill me if he knew this, but I’m willing to throw in a free garage door in if you commit to buying this building today.
- You need a 30×60? You are in luck. I have a cancelled building that is exactly that size. (A business can’t survive having dozens of “cancelled” buildings. A cancelled building is a sign that the salesmen are out to make a quick buck, customer service is lacking, and the customer was so unhappy he would rather forfeit his deposit than deal with that company. Not to mention the fact that no manufacturer has unlimited storage space to store huge steel building components.)
- If you buy now, we can store your building for up to a year. (No business has storage capacity like that. The company could go out of business in a year and you have no building because it never existed!)
- I’m looking at that exact size building on our loading dock right now. You can have it now! (He’s in a cubicle far away from the plant – if his company even has a plant.) Our competitors (fill in company names) don’t have their own factory; offer free shipping, a 50% discount, etc. If you sign today, you’ll be getting the best price available. Fax me the quote you have, and I’ll take it to my boss and see if I can beat it. (They’ll beat it, but what if your 1 st quote was grossly overpriced?)
- I can sell you that same building for $1,000 less than steel building company xxx. (Get this in writing and make sure everything included in the price is itemized that way you don’t get a building quote for less, but then have to turn around and spend money on doors, skylights, etc. Compare apples to apples.)
- I’d hate to see you miss this special because it ends today. Tell you what – I can get this discounted price aslong as I have your signature on the front of the contract by today at 5pm. We can work out the details afterwards. If you give me a deposit now, I can make sure you get free shipping. (Get any promises in writing.)
- I’ll fax a contract to you today. You sign it and fax it back so you can still get the discount, which ends today. I’ll send the original out to you today. (Don’t sign a fax copy of anything. Make sure you have seen and read the front and back of the contract before signing anything.)
You will hear variations of these same pitches. If you do your homework, get itemized written quotes, and make the buying decision at your own pace, then you will not feel the pressure of these tactics.